There is no doubt that social media is rapidly becoming one of the most important channels for lead generation. Twitter, for example, gains 300,00 new users PER DAY. Combine that with the fact that users of Twitter said they were 67% more likely to buy the brands they like on Facebook or follow on Twitter and you can see the impact social media optimization can have for your company, if used and maintained properly. While it may seem like a daunting task with all of the social media outlets available (Facebook, Twitter, Flickr, WordPress, YouTube, etc), a little research and effort can have a huge impact on your business’ bottom-line. Here are links to some interesting articles regarding the growth of social media and its impact on marketing.
http://mashable.com/2010/06/24/social-media-lead-generation/
http://techcrunch.com/2010/04/14/twitter-has-105779710-registered-users-adding-300k-a-day/
http://mashable.com/2010/07/05/5-social-media-trends/
http://blog.dropshipaccess.com/bid/32487/Survey-Says-Social-Media-Marketing-Trends-Statistics
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